What is Real Estate Platform (Amlakify)?

Real Estate Platform (Amlakify) is an end-to-end real estate operating system. It combines listing management, lead capture, CRM, digital marketing, and analytics in one cloud platform, replacing scattered spreadsheets, portals, and manual follow-ups.

Built for agents, brokers, franchises, and developers, Amlakify supports both resale and off-plan projects, residential and commercial. It can power a public-facing property portal while giving professional users powerful back-office tools and AI assistance.

Core modules

• Agent & Brokerage CRM: Centralized contacts, deal pipelines, follow-up reminders, and activity history for every lead and client.

• Listings & Inventory Manager: Structured listing entry, photos, videos, floor plans, amenities, and project-level inventory tracking.

• Lead Capture & Routing: Capture leads from websites, portals, campaigns, and call centers; auto-assign based on rules, teams, or geography.

• Buyer & Renter Matching: Match clients to suitable properties by budget, location, features, and preferences.

• Virtual Tours & Media Hub: Host 3D tours, walkthrough videos, photo galleries, and interactive floor plans in one place.

• Marketing & Campaigns: Email/SMS/WhatsApp campaigns, landing pages, and property microsites with tracking.

• Social Media Automation: One-click listing posts, reels ideas, captions, and content calendars for agents and agencies.

• Client Portal & Collaboration: Secure space where clients can view shortlisted properties, compare, comment, and share with family.

• Deal Room & Documents: Offer management, contracts, KYC docs, and transaction milestones with audit history.

• Public Marketplace (optional): SEO-friendly property portal with search, filters, and inquiry forms powered by the same backend.

AI capabilities

• Lead Scoring & Next-Best-Action: Scores leads based on behavior and profile, suggesting who to call, message, or nurture first.

• Smart Matching: Recommends properties for each client and highlights likely buyers for each listing.

• Price & Rent Suggestions: Data-driven hints for listing price, rent, and discount bands based on similar properties and performance.

• Content Generation: Auto-drafts listing descriptions, ad copy, email templates, and social captions for agents to review.

• Conversation Insights: Summarizes call notes and chats into clear follow-up tasks and key client preferences.

• Performance Intelligence: Detects bottlenecks in funnels (e.g., many viewings, low offers) and suggests corrective actions.

Analytics & reporting

• Pipeline Dashboards: Overview of leads, opportunities, and closed deals by agent, branch, project, or channel.

• Marketing ROI: Track which campaigns, portals, or social channels bring the most qualified leads and fastest deals.

• Inventory & Demand Insights: Days on market, hot locations, price bands with highest conversion, and gap analysis.

• Team Performance: Conversion rates, response times, follow-up discipline, and leaderboard-style views.

• Custom Reports & Exports: Save report templates, schedule email reports, and export data to BI tools or spreadsheets.

Integrations & standards

• Websites & Portals: API and feed support to push listings to public websites, partner portals, and landing pages.

• Communication Channels: Email, SMS, WhatsApp, and in-app messaging connectors so all conversations are logged in CRM.

• Calendar & Productivity: Sync with calendar tools for viewing appointments, property tours, and reminders.

• Payments & Reservations: Optional integration with payment gateways for booking fees, deposits, or reservation forms.

• Identity & Access: SSO support and fine-grained roles for agents, admins, project teams, and external partners.

Security, privacy & compliance

• Secure Access: Encrypted connections, strong authentication, and IP/session controls to protect business data.

• Role-Based Permissions: Control who can see prices, owner identities, discounts, and transaction documents.

• Data Protection: Structured backups, retention policies, and logging of sensitive actions.

• Compliance Support: Tools to attach KYC, ownership documents, and approvals to each deal record.

Accessibility & localization

• Bilingual & RTL-Ready: Optimized for Persian (RTL) and English; additional languages can be enabled.

• Local Real Estate Conventions: Square meters, local address formats, neighborhoods, and region-specific status labels.

• Mobile-First UX: Responsive web and mobile-friendly views for agents in the field and managers on the go.

Architecture & scalability

• Cloud-Native Platform: Microservices-based, containerized architecture designed for high uptime and easy scaling.

• Performance Optimizations: Fast search and filtering across large portfolios and multi-branch operations.

• Multi-Entity Support: Handle multiple offices, brands, or franchises with shared infrastructure but separated data.

Implementation & support

• Structured Onboarding: Templates for pipelines, stages, and fields tailored for agencies, developers, and portals.

• Data Migration: Import contacts, listings, and history from spreadsheets or legacy CRMs.

• Training & Playbooks: Hands-on training for agents, admins, and marketing teams, plus a knowledge base and help center.

• Support Options: Ticketing, chat, and optional premium SLA for high-volume brokerages and networks.

Pricing & licensing (flexible)

• Per-User Subscriptions: Agent-based or seat-based pricing for small and mid-size teams.

• Brokerage & Network Plans: Tiered licenses for large agencies, franchises, and developer sales teams.

• Enterprise & White-Label: Custom contracts for portals, large developers, or national programs needing branding and custom modules.

• Add-Ons: Optional AI upgrades, advanced analytics, marketing automation, and dedicated success management.

Who uses Real Estate Platform (Amlakify)?

• Independent agents wanting a professional CRM and marketing engine.

• Local and regional real estate agencies managing multiple branches and teams.

• Franchise networks and master brokers coordinating large inventories.

• Property developers and project sales teams selling off-plan and bulk units.

• Real estate portals and proptech partners looking for a robust backend.

Why Real Estate Platform (Amlakify)?

• AI-first real estate platform that actually understands the sales funnel, not just listings.

• Unifies CRM, listings, marketing, and analytics in a single, integrated system.

• Built for local markets with bilingual, RTL, and region-specific workflows.

• Flexible enough for solo agents yet powerful for large brokerages and portals.

• Extensible APIs and integrations so it fits into your existing digital ecosystem.

• Designed to increase agent productivity, shorten sales cycles, and maximize marketing ROI.