What is Used & New Car Marketplace?

Used & New Car Marketplace is an end-to-end online ecosystem for vehicles.
It brings together individual sellers, car dealers, showrooms, and buyers in one trusted environment where listings, negotiations, payments, and paperwork can all be handled digitally.

The platform supports used and brand-new cars, motorcycles, vans, and light commercial vehicles. It is designed to reduce fraud, standardize information quality, and make the experience smoother for everyone—from first-time buyers to professional traders.

Core modules

• Listing & Inventory Manager
  Create rich listings with photos, videos, equipment lists, service history, and pricing; bulk upload tools for dealers.

• Smart Search & Filters
  Filter by make, model, year, mileage, fuel type, gearbox, price range, location, and more.

• Dealer & Seller Profiles
  Verified profiles with ratings, response time, and visible stock for showrooms, fleets, and individual sellers.

• Lead & Chat Center
  In-platform chat, callback requests, and inquiry management so conversations stay organized and logged.

• Test-Drive & Appointment Booking
  Schedule showroom visits, test drives, and remote video walkarounds with automatic reminders.

• Inspection & Valuation Requests
  Connect to partner services for vehicle inspection, reports, and fair value estimation before purchase.

• Trade-In & Buy-Back Flows
  Workflows for sellers to offer their current car as a trade-in against dealer inventory.

• Payments & Escrow (where supported)
  Options for reservation fees, deposits, and secure escrow flows for safer transactions.

AI capabilities

• Recommendation Engine
  Suggests relevant vehicles based on budget, preferences, browsing history, and saved searches.

• Dynamic Pricing Hints
  Provides sellers and dealers with suggested price ranges based on similar listings and market behavior.

• Lead Scoring & Prioritization
  Highlights high-intent buyers so sellers and dealers know who to respond to first.

• Listing Quality Assistant
  Checks photos, titles, and descriptions, then recommends improvements to increase conversion.

• Fraud & Anomaly Signals
  Flags suspicious listings, inconsistent data, or abnormal behavior patterns for review.

Analytics & reporting

• Marketplace Overview
  Real-time stats on views, leads, conversion rates, and top search segments.

• Dealer Dashboards
  Inventory performance, days-on-market, lead sources, and closing ratios by model and price band.

• Seller Insights
  Per-listing views, inquiries, and comparison to similar vehicles in the same region.

• Marketing Performance
  Attribution of traffic from ads, social media, and partner sites.

• Data Export
  Downloadable reports or API access for deeper analysis in BI tools.

Integrations & standards

• Dealer DMS & Inventory Feeds
  Import and sync stock automatically from dealer management systems or spreadsheets.

• Finance & Insurance Partners
  Connect buyers to loan pre-approval and insurance quotes within the purchase flow.

• Inspection & Valuation Partners
  APIs for third-party inspection companies and valuation services.

• Communication Channels
  Email, SMS, and messaging integrations for notifications and follow-ups.

• Identity & SSO
  Optional SSO for multi-branch dealer groups and large partners.

Security, privacy & compliance

• Secure Sessions & Encryption
  Encrypted data in transit and at rest, safe session handling, and device-aware controls.

• Verified Users & Sellers
  KYC-style checks for dealers and optional verification for private sellers.

• Privacy Controls
  Clear consent for sharing contact details, with options to mask phone numbers and emails.

• Audit Trails
  Logged actions on listings, price changes, and transactions for dispute resolution.

Accessibility & localization

• Multilingual & RTL
  Supports Persian (RTL) and English by default, with the ability to add more languages for regional rollouts.

• Local Market Logic
  Local currencies, number plates, taxes, and typical vehicle categories built into filters and workflows.

• Mobile-First Design
  Optimized for buyers and sellers using smartphones and tablets.

Architecture & scalability

• Cloud-Native Platform
  Microservices-based architecture ready to scale with demand and campaign spikes.

• High-Performance Search
  Fast indexing and responsive filtering for large vehicle inventories.

• Multi-Tenant & Multi-Region
  Capable of serving multiple brands, regions, or white-label marketplaces from one core.

Implementation & support

• Quick Launch Packages
  Configurable setup for single-market or multi-city go-lives, including categories and branding.

• Dealer & Partner Onboarding
  Import tools, training, and support for dealers, fleets, and partner networks.

• Documentation & Training
  Guides and tutorials for admins, dealers, and support teams.

• Support Options
  Standard and premium support with optional dedicated success managers for large networks.

Pricing & licensing (flexible)

• Marketplace Commission Model
  Success-based fees per transaction, lead, or highlighted listing where appropriate.

• Dealer & Trader Subscriptions
  Monthly plans for dealers with different listing quotas and feature bundles.

• Enterprise & White-Label Deals
  Custom contracts for automotive groups, media portals, or banks wanting a branded marketplace.

• Optional Add-Ons
  Advanced AI analytics, dedicated support, and custom integrations.

Who uses Used & New Car Marketplace?

• Private individuals buying or selling their car.

• Independent and franchise dealers listing their stock online.

• Leasing and fleet companies remarketing vehicles.

• Banks and finance companies disposing of repossessed assets.

• Media or portal partners operating automotive sections powered by ZPlatform.

Why Used & New Car Marketplace?

• Designed specifically for vehicles, not a generic classifieds site.

• AI-first discovery, pricing, and safety features to increase trust and speed.

• Seamless workflows from listing and lead management to inspection and payment.

• Localized for FA/EN, RTL, and regional automotive practices.

• Integrates naturally with other ZPlatform services and partner systems.

• Scales from single-city marketplaces to national or regional automotive networks