What is Real Estate Project Pre-Sales & Booking?

Real Estate Project Pre-Sales & Booking is an end-to-end system for planning and executing project launches. From teaser campaigns to booking day and handover, it centralizes units, customers, sales channels, and payment plans so teams avoid spreadsheets, double bookings, and missed leads.

The platform supports residential towers, villa compounds, mixed-use and commercial projects. It can power both internal “project launch rooms” for developer teams and public-facing booking flows for clients, while keeping the official inventory state synchronized across all channels.

Core modules

• Launch Planner & Phases
  Define teaser, pre-launch, VIP, public launch and post-launch phases with different rules, prices, and access levels.

• Inventory & Unit Matrix
  Stack view of buildings, floors, units, and typologies with live status (available, reserved, booked, on hold, cancelled).

• Priority Queues & Tokens
  Manage VIP lists, token numbers, and allocation rules (first-come, lottery, broker-specific quotas, etc.).

• Booking Engine
  Guided flow for agents to reserve or book units, capture client details, upload KYC, and lock inventory in real time.

• Channel Partner Portal
  Secure workspace for agencies and brokers to register clients, see their own quota, and monitor commissions.

• Customer Portal
  Let buyers browse eligible units, submit interest, see reservation status, download documents, and track payments.

• Payment Plans & Schedules
  Flexible definition of down payments, construction-linked milestones, handover and post-handover plans with reminders.

• Document & Workflow Management
  Templates for reservation forms, contracts, addenda, and approval workflows with digital signing options where supported.

AI capabilities

• Demand & Price Band Insights
  Identify which unit types, views, and price bands are attracting the most interest and where to adjust pricing or offers.

• Lead Scoring & Allocation
  Score leads based on engagement, profile, and budget, then route them to the right agent or channel partner.

• Overbooking & Conflict Detection
  Detect risky situations such as multiple reservations on similar units or unusual booking patterns.

• Campaign Optimization
  Correlate source campaigns with actual bookings and suggest where to shift marketing budget.

• Launch Scenario Simulator
  Model “what if” scenarios for price changes, phase shifts, or quota adjustments before making them live.

Analytics & reporting

• Launch Performance Dashboard
  Real-time view of reservations, confirmed bookings, revenue, and absorption per phase, project, tower, and unit type.

• Funnel Analysis
  Leads → site visits → reservations → bookings, broken down by channel, broker, and campaign.

• Financial Projections
  Expected cash flows based on payment plans, booking dates, and construction milestones.

• Channel & Broker Performance
  Conversion, average deal size, and cancellation ratios per partner with leaderboards and trend views.

• Compliance & Audit Logs
  Full history of status changes, discounts, approvals, and document versions for internal and external audits.

Integrations & standards

• Amlakify & CRM
  Sync projects, leads, and clients with Real Estate Platform (Amlakify) so sales teams work on a single source of truth.

• Marketing & Lead Sources
  Connect landing pages, portals, call centers, and social campaigns for unified lead capture.

• Payments & Banking
  Integrate local payment gateways and bank reference flows for booking fees, down payments, and scheduled installments.

• Property Management & Handover
  Optional handover of booked units to Property Management Platform once construction nears completion.

• Identity & SSO
  SSO support and role-based access for developers, sales teams, and partner agencies.

Security, privacy & compliance

• Secure Transactions
  Encrypted connections, hardened authentication, and session controls to protect financial and personal data.

• Role-Based Permissions
  Configurable access to projects, towers, discounts, and financial details based on user role and organization.

• Data Protection
  Backups, retention policies, and detailed logs for sensitive actions (price overrides, cancellations, reallocations).

• Regulatory Alignment
  Support for storing KYC, booking forms, and contracts in structured form for local legal and regulatory checks.

Accessibility & localization

• Bilingual & RTL Ready
  Supports Persian (RTL) and English, with the ability to extend to more languages for regional launches.

• Localized Finance & Calendars
  Local currencies, taxes, date formats, and milestone structures aligned with regional construction practices.

• Mobile-Friendly Interfaces
  Optimized for agents using phones and tablets on launch days and in sales galleries.

Architecture & scalability

• Cloud-Native & Modular
  Microservices-based design, containerized deployment, and elastic scaling for high-traffic launch events.

• Real-Time Inventory Control
  Low-latency updates to avoid overselling when hundreds of agents and clients are booking simultaneously.

• Multi-Project & Multi-Entity
  Support multiple developers, SPVs, and projects under one umbrella with isolated access and reporting.

Implementation & support

• Structured Launch Setup
  Project templates, unit-matrix imports, payment plan builders, and sample workflows to speed up first go-live.

• Migration Assistance
  Tools and services to import existing lead lists, unit data, and manual booking records.

• Training & Playbooks
  Practical training for sales teams, brokers, and admin staff plus launch-day checklists and best practices.

• Ongoing Support
  Help center, ticketing, and optional premium SLAs for high-value projects and national programs.

Pricing & licensing (flexible)

• Per-Project Launch Packages
  Pricing aligned with project size, number of units, and expected launch volume.

• Portfolio & Developer Plans
  Bundled licenses for developers or holding companies running multiple projects per year.

• Enterprise & White-Label Options
  Custom branding, integrations, and hosting models for large developers, banks, or government initiatives.

• Optional Add-Ons
  Advanced AI analytics, extra integrations, and bespoke reporting modules.

Who uses Real Estate Project Pre-Sales & Booking?

• Real estate developers launching residential and mixed-use projects.

• Sales and marketing agencies running launch campaigns and roadshows.

• Broker networks and channel partners handling allocations and VIP clients.

• Banks, funds, and institutional sellers managing large portfolios of new units.

• Government or municipal housing programs distributing units through controlled booking processes.

Why Real Estate Project Pre-Sales & Booking?

• Purpose-built for project launches instead of generic CRM or spreadsheets.

• Prevents overselling and confusion with real-time inventory control.

• Gives clear visibility on demand, pricing, and cash-flow impact.

• Tightly integrates with Amlakify and other ZPlatform real estate services.

• Scales from a single tower launch to national housing programs.

• Reduces chaos on launch day and turns it into a predictable, data-driven process.