Overview

Adibb Online Courses Marketplace (Third-Party) is a full-stack, bilingual marketplace that lets independent creators, training companies, universities, and enterprises publish, distribute, and monetize courses at scale—while learners get a safe, transparent, and localized buying and learning experience.
Built for FA/EN markets with right-to-left (RTL) support, regional calendars, currencies, and tax/VAT rules, Adibb combines a consumer-grade catalog and checkout with enterprise-grade governance: creator KYC, IP protection, escrow and refunds, payouts, auditable logs, and data-residency options. Purchases provision access instantly in Adibb LMS, so learners start right away; progress, grades, and certificates sync back to the marketplace profile and institutional records.

Who it serves

• Learners (Individuals)
  • Discover trusted courses in Persian and English, compare options, purchase with local or international payments, learn in Adibb LMS, and earn verifiable certificates.
• Creators & Training Companies
  • Publish courses/paths/cohorts; set pricing, coupons, and bundles; pass KYC; track analytics and payouts; protect IP with automated checks and watermarking.
• Schools & Universities
  • Curate third-party courses for electives, teacher PD, or bridging programs; buy seats or licenses; sync rosters and grades with internal systems via Adibb LMS.
• Enterprise L&D
  • Centralized purchasing with SSO, PO-based invoicing, seat management, skills matrices, and compliance reporting.
• Affiliates & Partners
  • Operate tracked referral programs or branded sub-stores; earn role-based commissions with audit-ready statements.
• Administrators & Compliance
  • Moderate content, manage policies, monitor KYC, handle disputes/refunds/chargebacks, and maintain audit trails and data-residency controls.

The value at a glance

• Open catalog, controlled risk: Scale supply with creator KYC, automated policy checks, and manual QA gates.
• Frictionless buyer journey: Powerful search, clear reviews, side-by-side comparison, two-click checkout, escrow & refunds.
• Instant delivery: Auto-provision access in Adibb LMS; sync progress, assessments, and certificates.
• Flexible monetization: One-off purchases, bundles, coupons, subscriptions, B2B licenses, seat packs, and vouchers.
• Actionable insight: End-to-end analytics—from impressions to outcomes—to improve conversion and learning impact.
• Fully localized: FA/EN, RTL, local calendars, currencies, and tax/VAT; domestic + international payment rails.

Marketplace model (Third-Party, curated, hybrid, multi-tenant)

• Third-Party (Open): Any creator who passes KYC may submit courses; automated checks + human review enforce quality and safety.
• Curated: Editorial and academic rubrics gate what appears in premium shelves (e.g., “Pro” or “University Partners”).
• Hybrid: Open long tail plus curated channels with higher standards, price floors, and service-level expectations.
• Multi-tenant: Partners (schools, associations, publishers) run branded sub-marketplaces with independent catalogs, pricing, taxes, and reporting—all on a shared governance backbone.

Catalog & content types

• Self-paced courses: video lessons, readings, quizzes, projects, assignments.
• Learning paths: sequenced courses with prerequisites, capstones, and certificates.
• Live cohorts/workshops: scheduled sessions via Adibb Virtual Classroom; recordings saved to the course.
• Micro-credentials: verifiable badges/certificates with serials and optional expiry (CPD/CE credits).
• Resources: datasets, templates, code packs, slides, and lab notebooks.
• Assessments: auto-graded quizzes, coding items, peer review, instructor-graded rubrics.

Discovery & search

• Search engine: typo tolerance, synonyms, language filters, topic/skill boosters, and freshness/relevance signals.
• Filters: language (FA/EN), level, duration, price, certificate, cohort start date, subtitle availability, rating, creator verification.
• Collections & shelves: Staff Picks, Trending, New, Career Tracks, Teacher PD, University Partners.
• Personalization: “Because you viewed…”, skill-gap suggestions, and re-engagement prompts.
• Compare: syllabus, outcomes, instructor bio, ratings, assignment load, support options, and price—side by side.

Course page experience

• Clear value proposition: outcomes, who it’s for, prerequisites, time commitment, assessment style, certificate details.
• Preview: sample lessons, downloadable syllabus, project gallery.
• Instructor profile: KYC badge, expertise, response time, other courses, historical ratings.
• Social proof: moderated reviews (rubric: clarity, rigor, support, production), verified completion badges.
• Policies visible: refund window, certificate rules, access duration, and support channels.
• Localization: FA/EN blocks, RTL, Persian/Gregorian dates, localized numerals and currency.

Purchase, licensing & delivery

• Checkout: domestic gateways + international processors; cards, local wallets, bank transfer (where enabled).
• Taxes & invoices: dynamic tax/VAT; buyer tax IDs; legal invoice fields; downloadable receipts.
• Escrow & refunds: configurable escrow for cohorts/milestones; policy-driven refunds; automated reconciliation and ledger exports.
• Seat packs & vouchers: bulk codes for campuses or companies; seat assignment, reclaim, and expiry rules.
• Instant delivery: on success, Adibb LMS provisions access; rosters sync; learners can start immediately.
• Access duration: lifetime, fixed term, or subscription; reminders before expiry; pause/extend rules for cohorts.

Creator onboarding & publishing

• KYC & tax setup: identity verification, business registration, bank rails (IBAN/SWIFT), and tax forms.
• Authoring tools: structure syllabus, upload video/audio (auto-encode), attach transcripts/captions, define quizzes/rubrics, add projects and resources.
• AI assists: title/description drafts, outline quality checks, auto-captions (FA/EN), quiz item suggestions, plagiarism scans.
• Pricing & promos: base price, country-level price bands, coupons, bundles, flash sales, and subscription eligibility.
• Submission & review: automated quality gates; human editorial review with annotated feedback; versioning and changelogs.
• Post-launch: announcements, Q&A moderation, office hours scheduling, and cohort management.

Quality, IP & moderation

• Policy model: content standards, advertising/disclosure, IP/copyright, academic integrity, and learner safety.
• Automated checks: audio loudness, resolution/bitrate, transcript coverage, license scans for third-party assets, hash-matching for known infringements, watermarking options.
• Manual review: pedagogy rubric (learning goals, alignment, fairness, inclusivity, accessibility); rejection reasons and remediation.
• Enforcement: DMCA-style takedown, counter-notice, repeat-offender penalties, visibility throttling.
• Brand safety: forbidden topics list, sensitive-content warnings, age-appropriate rating flags.

Learning experience (via Adibb LMS)

• Player & classroom: adaptive streaming, speed control, transcripts, search-in-video, bookmarks, notes.
• Assessments: MCQ/SAQ, coding, file upload, peer review, instructor-graded rubrics; anti-plagiarism hooks.
• Community: moderated Q&A, discussion threads, mentor channels; optional WhatsApp/Telegram broadcast for announcements.
• Progress & completion: requirements (score/time/modules), deadlines, late policies; visual progress bars.
• Certificates: serial-numbered, time-stamped, QR-verifiable; CPD/CE options; export to LinkedIn/CV.
• Data sync: grades, completion, and certificates flow back to marketplace and institutional dashboards.

B2B, schools, and campuses

• Curation overlays: institutions can whitelist/blacklist courses, set price caps, and publish recommended tracks.
• Seat management: purchase seat packs, assign to cohorts/teams, reclaim unused seats, monitor utilization.
• SSO & roster sync: OAuth2/OIDC/SAML; domain rules; automatic roster provisioning in Adibb LMS.
• PO & invoicing: quotes, approvals, PO numbers, bank transfer reconciliation, and tax invoices.
• Skills frameworks: map courses to competency models; export skills transcripts to HRIS/SIS.

Payments, monetization & taxes (include escrow, refunds, subscriptions, coupons, bundles, payouts)

• Buyer payments: cards, local gateways, wallets; multi-currency display; tax/VAT lines.
• Subscriptions: monthly/annual memberships for all-access or curated bundles; pro-rata/cycle-end refunds.
• Coupons & bundles: percent/amount; stack rules; limited-time promos; creator or admin-issued.
• Escrow: hold funds for cohorts/milestones; release on course start or completion criteria.
• Refunds & chargebacks: configurable windows; auto-approval thresholds; chargeback evidence packs.
• Payouts: weekly/monthly/on-threshold; holdbacks for refund windows; creator statements; bank/wallet rails.

Analytics & insights

• Marketplace funnel: impressions → views → carts → purchases → refunds; GMV, AOV, LTV, repeat rate.
• Creator performance: conversion by price band, coupon effectiveness, cohort completion, Q&A responsiveness.
• Learner analytics: drop-off points, time-on-task, mastery, device mix; re-engagement triggers.
• B2B dashboards: seat utilization, completion SLAs, skills coverage, renewal predictors.
• Attribution: UTM, affiliate tags, channel ROI; cohort A/B testing for pages and pricing.
• Exports & BI: CSV/XLSX, warehouse connectors, webhooks for near-real-time events.

Security, privacy & reliability

• Transport/storage: TLS everywhere, encryption at rest; optional customer-managed keys (private cloud/on-prem).
• Access control: RBAC, SSO/MFA, device/IP allow-lists, rate limiting, per-tenant isolation.
• Governance: immutable audit logs, consent records, data-retention schedules, subject access/export/delete tools.
• Anti-abuse: bot/fraud detection, coupon abuse throttles, affiliate fraud monitoring, anomaly alerts.
• Reliability: autoscaling microservices, multi-AZ deployments, CDN, backup/restore runbooks, HA/DR options.
• Data residency: choose SaaS region or deploy private cloud/on-prem to meet local regulations.

Accessibility & localization (FA/EN, RTL, local calendars, currencies, tax/VAT)

• Full FA/EN UI with RTL layout, Persian/Gregorian date pickers, localized numerals, and currency formatting.
• Captions/transcripts: upload or auto-generate in Persian and English.
• Inclusive design: keyboard navigation, screen-reader labels, font scaling, high-contrast theme.
• Localized commerce: domestic gateways, regional tax/VAT rules, legal invoice fields, and holiday calendars.

Integrations & standards (Adibb LMS, SCORM/xAPI/LTI, SSO, calendars, messaging, finance/ERP APIs & webhooks)

• Adibb LMS: auto-provision on purchase, roster sync, grade pass-back, certificate issuance, transcript aggregation.
• Learning standards: SCORM, xAPI, LTI 1.3; Common Cartridge for portability.
• Identity & calendars: OAuth2/OIDC/SAML SSO; Google/Microsoft calendar invites for live cohorts.
• Messaging: email/SMS/WhatsApp gateways; campaign and transactional templates.
• Finance: ERP/accounting exports; payouts APIs; webhook events (purchase, refund, payout, completion).

Roles & permissions

• Marketplace Admin: policies, creator approvals, pricing floors, taxes, reports.
• Content Reviewer/QA: rubric reviews, annotations, publish approvals.
• Creator/Instructor: course authoring, pricing/promotions, cohort management, analytics, payouts.
• Affiliate/Partner: tracked links, sub-store management (if enabled), commission statements.
• Institution Admin (B2B): seat packs, SSO, assignment, usage dashboards.
• Learner: purchase, enroll, learn, review, download certificates.

KPIs you’ll improve

• GMV & conversion rate with better discovery and checkout.
• Refund rate reduced via expectations alignment and quality gates.
• Creator activation & revenue per creator through streamlined onboarding and analytics.
• Completion & satisfaction (NPS) by delivering a great FA/EN learning experience.
• B2B utilization & renewal from clear seat dashboards and skills coverage.
• Compliance readiness with KYC, IP controls, and auditable logs.

Deployment options

• SaaS: fastest launch; regional data residency; automatic upgrades.
• Private cloud (single-tenant): VPC isolation, customer-managed keys, bespoke SLAs.
• On-prem: containerized with Kubernetes manifests, observability dashboards, and HA/DR patterns.

Implementation & rollout

1. Discovery: define catalog scope, policies, refund windows, pricing models, quality rubric, brand guidelines.
2. Configuration: payments/taxes, KYC providers, commission rules, coupons, creator contract templates.
3. Integrations: connect Adibb LMS, SSO, calendars, comms gateways, ERP/finance, BI feeds.
4. Creator pilot: onboard selected creators; run QA cycles; set up curated shelves.
5. Go-live: launch with featured collections, affiliate program, and promo calendar; enable support runbooks.
6. Scale & optimize: open applications to more creators, activate B2B channels, A/B test pricing/pages, iterate using analytics.

Editions & monetization (example)

• Starter
  • Core marketplace, creator KYC, catalog & checkout, refunds, LMS delivery, basic analytics.
• Pro
  • Subscriptions, bundles, affiliate program, B2B seat packs, advanced moderation, marketing automations, cohort tooling.
• Enterprise
  • Multi-tenant sub-marketplaces, private cloud/on-prem, customer-managed keys, custom SLAs/DPAs, premium reporting and success manager.
    Add-ons: SMS bundles, extra storage/egress, custom BI connectors, managed creator curation, localized compliance packs.

FAQs (at least 10)

1. Can anyone publish a course?
   Creators must pass KYC, agree to policies, and pass editorial/quality review before publishing.
2. How are refunds handled?
   Refunds follow your configured policy, with escrow supported for cohorts/milestones; reconciliation is automated.
3. Do you support subscriptions?
   Yes—monthly/annual memberships, curated bundles, and learning paths with pro-rata or cycle-end refunds.
4. How do creator payouts work?
   Based on revenue share and payout schedule (weekly/monthly/on threshold) after refund windows; bank/wallet rails supported.
5. Can schools buy seats for classes?
   Yes—seat packs, vouchers, and site licenses with SSO and usage dashboards.
6. What about IP infringement?
   Automated detection, takedown workflows, counter-notice handling, and repeat-offender penalties; audit logs for every step.
7. Is the marketplace accessible and bilingual?
   Yes—WCAG-aligned UI, FA/EN with RTL, localized calendars/numerals/currencies, and caption support.
8. How does learning happen after purchase?
   Access is provisioned instantly in Adibb LMS; progress and certificates sync to marketplace and institutional profiles.
9. Can we restrict the catalog for our campus/company?
   Yes—curation overlays, whitelists/blacklists, price caps, and branded sub-stores.
10. Do you integrate with HR or SIS systems?
    Yes—standards (LTI/xAPI/SCORM), APIs & webhooks, and data exports to ERP/HRIS/SIS.
11. How are taxes handled?
    Dynamic tax/VAT calculation by country/state, legal invoices, and tax-ID capture; reports for finance/ERP.
12. What if a cohort is canceled?
    Trigger refunds or credits automatically according to policy; buyers notified and ledger updated.

What makes Adibb different

• Marketplace + Delivery, unified: Purchases flow directly into Adibb LMS without brittle integrations; learning data stays consistent.
• Localization first: FA/EN, RTL, Persian/Gregorian calendars, domestic payments, and tax/VAT compliance by design.
• Governance you can trust: Creator KYC, IP protection, escrow & refunds, auditable policies, and data-residency options.
• Revenue flexibility with control: One-off, bundles, subscriptions, B2B licensing, vouchers, affiliates—each with clear levers and reports.
• Scale with partners: Multi-tenant sub-marketplaces for universities, associations, and publishers—independent branding on a shared compliance core.
• Accessible to everyone: WCAG-aligned UX, captions and transcripts, mobile-first design, bilingual content blocks.